The brand’s first "Storybook Jean" jeans.

The brand’s first "Storybook Jean" jeans.

It is high time for the brand to take more creative risk and create a impactful product.

For two years at Levi’s, Marvin was inspired by the best jeans school in the world.

Obviously it was important to keep a close of non competition. A break in contracts was made at that time, so Marvin is now launching the upcycling option, French production and especially recycling.
The "Jean story book" is the result of this experience and this first step towards a different confection.

Happy with the reviews and the quality of the product, he decides to make several identical and accomplished his first sold out over a period of 2 days.

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